Review: Maybelline’s Vivid Matte Liquid

I have just recently become comfortable with exploring new lip colors. I had always been a simple gloss type of girl ever since I out grew my obsession with chocolate lips in the 90’s, however, I’ve started to play with color and I’m finding that I actually kinda like it! Enter in Maybelline’s Color Sensational Vivid Matte Liquid.


Last week I received my first ever Influesnter Vox Box! (referral link) I was very excited to try it and was super happy to see both a bright red and a nude pink in the little purple box. The Vivid Matte Liquid goes on really smooth and with an instant burst of color. It has this great velvety feel to it and didn’t dry out my lips like some other products have done. It lasted a good long while and even though it did fade with eating and drinking, it kept a good amount of pigment and faded into a lip stain sort of look, which I really liked.

I played around the Rebel Red first. It’s a gorgeous “look at me now” red color! Here’s the look I finally decided I liked best.


I was inspired to do a gothic/punk sort of look with a simple but heavy eyeliner and letting that red lip speak for itself. If I wore false lashes, I think that would have brought this to a whole new level! I love how a red lip just really boosts your confidence, or at least it does mine. If you’re a red lover, check out my Pinterest board dedicated to red lips here.

Now the other color in my purple box of fun was Nude Flush. I was really excited to play with this color when it was in the bottle and had fun with purple eyeliner to go with it.


Unfortunately, this nude is a little too close to my actual nude and I really wasn’t too much of a fun of this color. I think it would look lovely on someone with a slightly darker skin tone, but it just wasn’t working for me.

Now, as many of you know, I am passionate about cruelty-free make-up. When I received this box for testing, I actually wasn’t sure what product would be in it until it got here. Maybelline is owned by L’Oreal and this is a company that I would put very squarely in the grey area of cruelty-free make-up. L’Oreal’s website states the following in regards to animal testing: “L’Oréal no longer tests on animals anywhere in the world, nor does it delegate the task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

Now, what exactly does that mean? While L’Oreal does not test any of their products on animals, they do sell their products in China. The Chinese government does require animal testing on all cosmetics before allowing the product to go to the marketplace. In essence, L’Oreal does not test, and no one paid by L’Oreal tests, on animals, but by allowing their products to be sold in China, they are knowingly submitting to animal testing on their products. I call this a “grey area” because the company itself doesn’t test and any products bought in the USA or UK could be considered not tested on animals, but the company does still participate in animal testing by not removing their products from the Chinese market.

How does this affect my view of the product, you may ask. Well, it’s a great product in and of itself. I actually really did enjoy the Rebel Red and will likely wear it again, but I can’t in good conscience buy this product.

*I received these products for free for the purpose of testing and reviewing them.*




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